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1. Which of these activities is not recommended when it comes to acquiring backlinks for your website? c. Purchase 1000 links from a website 2. What is meta description? . a. A short description of your web page that lets a search engine know what the page is about 3. Using the same keywords too many time on your web pages, which has a negative effect on user experience and ranking, is a practice called: a. keyword stuffing 4. What does SERP stand for? b. Search Engine Result Page 5. A friendly URL is: c. Short, with recognizable text and relevant keywords